EA Phenomic, developers and publishers of the Free-to-Play Browser based Strategy title Lord of Ultima, have announced the cessation of their BETA phase and the beginning of the games Live period. Showering gifts on BETA testers, the game went live with little discernable change on the servers, though now there is more freedom to brag and discuss the game. Shaped with the brain of Volker Wertich (Settlers fame) this game features multiple city development, a updated static map overview, trading system, alliance features, online chat, and forums. No RTS elements but PvP and PvE exist in one worlds experience.